Vmware fest
San Francisco, 2019
Client: George P Johnson/ VMware
Role: Executive Producer / Art Direction
The Customer Appreciation Party took over Bill Graham Auditorium and expanded footprint into Grove Street, to host 10,000 conference attendees.
The Grove St. buildout took 2 days to bring to life and created a beautiful and lively outdoor space for guests to commune. The build included a security checkpoint, Food Trucks & Bars, Urban Outdoor Decor, a 30’ IMAG screen, and surprise pop up performances from a LED Drumline Performance and Flag Twirlers.
The main stage hosted a one of a kind double headliner with Billy Idol and One Republic transcending all demographics for one epic night of live music.
photography: http://www.gammanine.com
